In today’s fast-paced digital world, staying relevant is crucial for any Australian wine brand looking to capture attention and drive engagement. By leveraging Google Trends and TikTok’s Trending Now feature, wineries and wine marketers can align their content with what’s currently resonating with consumers. This strategy not only helps keep content fresh but also ensures […]
Wine lovers are always on the hunt for the next best thing to elevate their drinking experience, whether it’s a high-tech aerator, a quirky gadget, or a game that turns tastings into a competition. But with so many novelty products on the market, it begs the question: are they truly worth the hype, or just […]
Let’s talk about dry January… Dry January is a great chance to reset on your drinking habits after the indulgence of the holiday season. For many it’s a time to focus on wellness, save some cash and explore other options. If you’re fully committing to Dry January, you don’t have to miss out on great […]
International Champagne Day is on the third Friday of October, a day to celebrate one of the world’s most glamorous drinks: Champagne. A day to get out there and try, appreciate and enjoy the sparkling wines of the Champagne region of France, where the terroir, history and tradition is second to none. What is Champagne […]
National Sekt Day is on November 9th every year to celebrate Sekt, the German word for sparkling wine, in Australia. It’s a day to showcase the different styles of sparkling wines from Australia and to acknowledge the country’s wine history, winemaking innovation and growing popularity of sparkling wine with consumers. What is Sekt in Australia […]
Every year on October 14th wine lovers gather to celebrate International Prokupac Day, a day to honour Prokupac, Serbia’s indigenous red grape. For centuries this grape has been an integral part of Serbian wine culture but only in recent years it has started to get the recognition it deserves on the global scene. As more […]
Every year on the second Saturday of October wine enthusiasts around the world will be raising their glasses to International Pinotage Day. This day is all about Pinotage, South Africa’s very own red wine grape variety. It may not be as famous as Cabernet Sauvignon or Pinot Noir but Pinotage has earned its place in […]
International Mavrud Day is on October 8th and is a day to celebrate one of Bulgaria’s most beloved native grape varieties, Mavrud. Wine lovers and enthusiasts can learn more about the history and specifics of this noble grape that produces robust and unique red wines. Mavrud Mavrud is an old grape variety that has been […]
Every year on October 6th wine lovers and curious drinkers gather to celebrate National Orange Wine Day, a day to celebrate one of the world’s oldest and most interesting wine styles—orange wine. This day is all about the winemaking technique that produces amber-coloured wines from white grapes. This style has been around for thousands of […]
October 5th is Vranec World Day, a global party to one of Macedonia’s most famous grapes—Vranec. Bold, rich and deeply rooted in the Balkans Vranec has been at the core of Macedonian winemaking for centuries. This is a day to celebrate the wine that has made it to the world stage and to the people […]